What is Employee Engagement?
Employee engagement is not the same as employee satisfaction
Employee Satisfaction only
indicates how happy or content your employees are. It does not address their
level of motivation, involvement, or emotional commitment. For some employees,
being satisfied means collecting a paycheck while doing as little work as
possible.
When organizations focus on how to improve employee satisfaction, changes won’t
necessarily lead to increased performance. Oftentimes, the conditions that make
employees “satisfied” with their jobs are the same conditions that frustrate
high performing employees. Top performers embrace change, search out ways to
improve, and challenge the status quo. They expect all employees be held accountable
for delivering results, whereas low performers avoid accountability, cling to
the status quo, and resist change.
Why is
employee engagement important?
Moreover, expectations of employees have changed. Mobile professional careers
are much more common than “job for lifers”. Retention of top talent is more
difficult than before. A company that has an effective employee engagement
strategy and a highly engaged workforce is more likely to retain top performers
as well as attract new talent. Successful organizations are value-driven with
employee-centric cultures.
Measure what matters.
Employee engagement surveys have been
developed specifically to measure the performance, strategic alignment,
competency and satisfaction of contributors. Engagement surveys must be
statistically validated and benchmarked against
other organizations if they are going to provide useful results. Without these
things, it is difficult to know what you are measuring and whether the results
are good or bad. Engagement can be accurately measured with short surveys that
contain just a few questions, but such short surveys can only provide an
indication of whether employees are engaged. They have a hard time explaining
why employees are engaged or disengaged because they lack detail. Without
sufficient information, an organization cannot develop meaningful activities,
training programs, strategies, and initiatives to raise levels of engagement.
In order to get a complete picture of employee engagement, a survey needs to
include about 50 to 80 questions that cover a complete range of relevant
topics. There should also be open ended questions to further diagnose potential
engagement problems in a company.
Reference
CustomInsight (2019). What
is Employee Engagement? Surveys Improve Performance, Competency, Strategies,
Activities and Employee Engagement. [online] Custominsight.com. Available
at: https://www.custominsight.com/employee-engagement-survey/what-is-employee-engagement.asp.

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